Article about the convergence in aesthetic preference for blankness and minimalism. Places/stores/hotels that embody this look are dubbed “non-places.” An effect of this is that a person can feel familiarity in any place across the world.
“MINIMALIST FURNITURE. CRAFT BEER AND AVOCADO TOAST. RECLAIMED WOOD. INDUSTRIAL LIGHTING. CORTADOS”
To be honest, this “aesthetic homogeneity” baffles me. These are the sorts of subconscious effects that technology has on us. The same look/aesthetic/style can spread like wildfire over the interwebs, something that hasn’t been able to happen before. This brings to mind a study that Stara did on hive-mindedness.
(the article is pretty long btw)